How we work.
We offer a collaborative, clinician-reviewed approach to improving patient education - built to scale at your system's pace.
1. Diagnostics
2. Co-creation
3. Production
4. Integration
5. Optimization
6. Scaling
1. Diagnostics
Pinpointing the friction
Every successful video starts by solving a specific problem. We begin our collaboration by identifying a precise bottleneck or pain point in your current care services - whether it’s a spike in post-op phone calls, confusing discharge paperwork, or a specific readmission risk.
We come to the table with a curated list of high-impact clinical areas based on data, but the roadmap is entirely up to you. Whether you choose from our recommendations or bring us a niche challenge unique to your facility, we build the strategy around your highest priority.
2. Co-creation
Clinical Accuracy Meets Human Clarity
Once we define the problem, we map out the narrative. Medical instructions must be clinically accurate - reviewed and signed off by your clinical team - but they also need to be comforting and easily digestible for a patients and caregivers at home.
We feature a specialized team of medical scriptwriters who can handle the heavy lifting from scratch. However, if your internal clinical, legal, or marketing teams prefer a hands-on approach, we seamlessly collaborate with them to refine the messaging until it perfectly matches your organization's voice and clinical protocols.
3. Production
Bringing the Guidance to Life
This is where your vision becomes a permanent asset. Our production team transforms the finalized script into a premium, engaging, custom-branded medical explainer video.
Every asset is designed to look like a natural extension of your health system. By embedding your colors, logos, and specific clinical nuances, your patients don't feel like they are watching a generic internet clip—they feel the continued care and authority of the medical team they already trust.
4. Integration
Deployment & Metrics
A great video is only effective if patients actually see it. We help you integrate the content seamlessly into your existing patient touchpoints. We offer two flexible delivery pathways:
Hosted delivery: We deliver each video through a private, unlisted link you can drop into portals, text messages, or discharge workflows - and provide aggregate, condition-level engagement reporting automatically.
Self-hosted delivery: Prefer to host the video within your own environment? You can, and you manage the data on your side.
5. Optimization
Interpreting the Data
We don't just hand over a video file and walk away. If you host with us, you gain access to rich engagement metrics. If you choose to host natively, we offer a dedicated interpretation service to analyze your raw interaction data for you.
Together, we use these metrics to test the real-world impact of the video against your baseline. We measure patient satisfaction, instruction clarity, and whether the initial pain point - like midnight nurse calls or avoidable revisits - is improving.
6. Scaling
Moving at Your Pace
Healthcare systems operate under unique budget cycles and operational capacities. Because of this, we co-design an implementation strategy that is completely flexible.
We can scale as fast or as slow as your organization is comfortable with. Start with a single, highly-focused pilot video for a single department to prove the concept, or roll out a comprehensive video library across an entire hospital network. We adapt our timeline, capabilities, and pricing structure to match your exact institutional budget.
Frequently Asked Questions
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No. RxPlain is designed to reinforce and extend the guidance teams already provide.
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That depends on the delivery method and workflow design, but ideally no.
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The goal is to align guidance to the workflow, patient need, and review process of the organization.
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Most strong first pilots begin with a small group and a clearly defined workflow. The goal is to keep the first phase practical, reviewable, and manageable.
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The right first workflow is designed to be bounded, measurable, and practical to launch.